Turn that Frown Upside-Down (and Fa$t!)
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Why are so many people dissatisfied with their financial instution? This survey says 67% of Americans would readily consider switching banks. Common sense says this isn’t the way for banks to keep customers or credit unions to retain members.
Yet: there are plenty of folks who know how to treat their people right, right now and right away. You guessed it: by successfully connecting with their people using Twitter.
So, it’s pretty cool to hear about SmartHippo (@SmartHippo) following a customer through her re-fi process. Not only did they get personally involved, they even sent her a congratulatory hippo-decorated cake! No wonder she’s excited to tell people about her positive customer service experience…. on the official blog of another financial service company (Prosper.com)!
With service and attention like that, we’re betting SmartHippo is indeed one of the smartest of the herd! What are you doing to turn frowns “upside down”?
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